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SEO Friendly Content Marketing Simplified
Part 1 - SEO-Centric Content Marketing Research
Initial Research Tools (9:18)
Keyword Research (5:47)
Competitive Analysis (12:00)
Social / Demographic Data (6:53)
Technology / Platforms (6:00)
Market Research / Searcher Intent (4:56)
Part 2 - The Ins and Outs of Content Marketing
What Is Content Marketing? And Why Does It Matter? (2:27)
Set Goals For Your Content Before You Build It (1:35)
Your Content Options (3:42)
Ideation (5:53)
Creation (8:05)
Distribution (4:34)
Amplification (5:57)
Part 3 - Optimizing Your Content for SEO
Site Architecture / Internal Linking (6:58)
Keyword Focus & Integration (4:53)
Content (4:04)
URLs (4:01)
Title Tags (5:52)
Meta Descriptions (3:49)
Heading Tags (3:25)
Image Names and ALT Tags (4:52)
Translation / Localization (4:40)
Topic Match & Consistency (1:13)
Set Goals For Your Content Before You Build It
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