Technical SEO Simplified

The Smart Way to Learn Technical SEO in 2022

"Sam is one of the best internet marketers out there…he is well worth his fee."

- Neil Patel, QuickSprout

SEO, or Search Engine Optimization, is the art of getting more traffic from search engines to a website.

Better SEO = More Organic Traffic = $$$ = 🙂

In 2020, Microsoft named SEO the #1 most in-demand hard skill.

SEO is in high demand, it pays VERY well, and you can do it from anywhere with a laptop and an internet connection. It may well be the most remote friendly occupation out hands to shake, no viruses to spread ;)

So what makes this SEO course so special? How is this different from every other course out there??

  1. Neuroscience - A lot is known about human attention span and how to optimize focus and learning, and this course integrates these findings into its structure. Almost all videos are less than 10 minutes long (the maximum length you should aim for to maintain attention).
  2. Psychology - People learn best when they want to learn a subject, not when someone is forcing them to. I treat you like an adult, assume you're genuinely here to learn, and don't include things like quizzes or enforced viewing order. You're an adult, and I treat you like one.
  3. Experience - There are only a small handful of people in the world with my level of SEO experience. I've personally managed SEO work on over 300 websites, including many of the Fortune 500 and multiple sites with many billions of pages, complicated ecommerce infrastructure, and tens of millions of dollars in marketing budgets.

I call this course SEO Simplified for a reason:

The key is to simplify the concepts, without losing any of the important bits...and that's what I've done here ;)

SEO has 3 main components:

  1. Technical SEO
  2. On-Page SEO (also called On-Site SEO)
  3. Off-Page SEO (mainly link building)

This course focuses on the first and one of the most critical pieces, Technical SEO.

Technical SEO is composed of all the complicated, code-centric elements that affect whether or not search engines can effectively access, process and understand your website (and how best to optimize those elements to maximize organic traffic to your site).

Things like JavaScript, page load speed, redirects, sitemaps, and so on.

Without this piece of the puzzle in place and optimized, nothing else you do on your site will be as effective as it otherwise could be.


Are you ready to learn Technical SEO? Here's what you get:

1. The best technical SEO training course available, period. I built the technical SEO course I wish I'd had when I first started, and I've worked hard to explain search engine optimization in a way that anyone can understand.

2. Access to a variety of templates and processes to help you in your SEO journey, as well as extensive links to tools, articles, and additional resources to help you learn technical SEO from end-to-end. I'll be adding more from time-to-time.

3. Upon completion of this SEO course, you will be issued a certificate you can present to current or future employers or clients to show your proficiency in the material covered by this course.

SEO is still one of those things you can't really learn in college or even at a trade school.

You still, for the most part, have to learn online and by trial and error...unless you find an expert to teach you ;)

Enter me, stage left:

Your Instructor

Sam McRoberts
Sam McRoberts

Sam is the owner of VUDU Marketing, and has been doing SEO and online marketing for over 20 years. He's done SEO work for companies such as Amazon, HTC, Microsoft, Nokia, Goodreads, HostGator, as well as for numerous influencers such as Neil Patel, Pat Flynn, Chris Ducker, Steve Kamb, and Matt Kepnes.

Sam's work has been featured on Forbes, Inc., Entrepreneur, Moz, Search Engine Journal, EOFire, Smart Passive Income, and Quick Sprout. He has also written for Inc. and Entrepreneur.


Technical SEO may seem complex, but it really doesn't have to be.

Every concept in the world of SEO can be boiled down into simple, easy to digest principles, and simplifying complex things just happens to be my superpower.

This technical SEO course is designed to teach you everything you need to know to form a solid foundation of technical search engine optimization principles.

You're not a technical SEO expert (yet), but you want to be.

There are tons of places online to learn technical SEO, but it's REALLY hard to find a clean, well structured technical SEO course. Random articles here and there just won't cut it.

Enter Technical SEO Simplified.

Technical SEO Simplified is the most comprehensive yet easy to understand technical SEO course out there. It consists of 4 detailed modules that cover technical search engine optimization from end-to-end, as follows:

  1. Analytics & SEO Metrics
  2. SEO Tools & Technology
  3. Technical SEO
  4. Super Secret Bonus Section ;)

By the end of this course you will have gained a thorough understanding of the fundamentals of technical SEO, allowing you to begin your journey in the SEO space as either an employee or a freelancer, whichever floats your boat.

"Sam is a large thinker, always considering the evolving landscape of SEO and Social media. The guidance and strategy Sam provided was extremely valuable to our company."

- Tracey Kelly, CEO, Door to Door Storage


Is it worth it?

Over the last 20 years I've done SEO work for over 400 companies, on sites ranging from 1 page to 2.5 BILLION pages. I've added over $250,000,000 in measurable revenue to these companies directly from the SEO work I've done.

And I'm highly selective about which companies I work with. I say no to more clients than I accept.

Now, for a small fraction of what I'd charge for a consulting engagement, you get access to 20 years of accumulated SEO knowledge and wisdom, distilled down to core principles that you can easily consume and understand.

You can use these principles to radically boost traffic and revenue to your website, or to help land a high-paying job in the SEO space.

It's worth it :) So...what are you waiting for??

"Sam is one of the most creative minds I have ever worked with. In his understanding and implementations of SEO, he stands above the rest."

- AJ Wilcox, CEO, B2Linked


"I have met a lot of so called SEO Gurus in my profession but there are a few who really stand out . Sam is one of those. He truly is an expert at his craft and someone whose knowledge and skill is unsurpassed."

- Jon Lisbin, Chairman & Founder, Point It

Frequently Asked Questions

Will this SEO course make me an expert?
No, nothing but time and experience actually doing SEO will make you an expert. But this SEO course will take you pretty far down the SEO rabbit hole, and you'll be well on your way :)
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to this SEO course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Do you have any sort of income guarantee?
Of course not 🤦🏻‍♂️ Consider this our potential earnings disclaimer: You can't guarantee someone else's income earning ability unless you have full control over that person. I don't control control you. If you learn the material, and start working in the industry, you should be able to do very well, but it's up to you to actually put in the work and make that happen. Capisce?
Do I need any sort of technical background to understand this course?
It would help a lot if you at least understand the basics of HTML, CSS, JavaScript and how web servers function. If you're comfortable sitting down and building a website, then you should be able to understand and make use of this course easily.

"I was down 30% in Google traffic...Sam identified all the problems with my site, and we got that 30% back and then some. Now I go to Sam for all my SEO needs."

- Matt Kepnes,

This course is closed for enrollment.