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Technical SEO Simplified
Part 1 - Analytics & SEO Metrics
Analytics - Good Data, Good Decisions (8:02)
What SEO Metrics Are Available? (10:09)
Risk Mitigation Metrics (11:59)
Odds, Ends and Gotchas (10:05)
Part 2 - SEO Tools & Technology
Crawlers / Scrapers (6:37)
Monitoring Tools (7:56)
Technology / Platforms (6:00)
Part 3 - Technical SEO
Understanding Crawl-ability (3:01)
CMS Selection (8:01)
Site Architecture & Internal Linking (6:58)
Bot Exclusions (9:42)
Bot Inclusions (5:11)
Duplicate Content (7:36)
Redirects (6:26)
Crawl Errors (4:57)
Mobile Usability (UX, UI, AMP, etc.) (5:39)
Page Load Speed (8:28)
Tagging - Schema, Hreflang, and OG Tags, Oh My (7:31)
JavaScript & Things That Can Jam You Up (9:40)
Bonus Section
Site Redesigns and Domain Migrations (9:27)
Negative SEO (6:44)
RankBrain and AI (5:22)
Voice Search (3:17)
VR/MR/AR (4:34)
"Websites" Of The Future (4:26)
Understanding Crawl-ability
Additional Resources
What are Crawlability and Indexability?
JavaScript SEO Resources
(a major factor in crawl-ability)
How Google Crawls, Processes and Indexes
Understanding the JavaScript SEO Basics
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