Additional Resources

• Google Analytics
• Beginner's Guide to Google Analytics (Moz)
• My favorite source for advanced analytics info (Avinash)
• Google Search Console
• How to Set-up Google Search Console
• Extracting Google Search Console Data into Google Sheets
• Bing Webmaster Tools
• Screaming Frog Log Analyzer - Great for small to medium sites, SEO-centric
• Splunk - Enterprise level log analyzer
• Calling Bullshit - If you work with, interpret, or are presented with data, understanding how data can be manipulated to tell a story, or even just easily misinterpreted, is critical. I HIGHLY recommend this free course, as it's beneficial in all walks of life.