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SEO Simplified
SEO Simplified Course Overview
Course Overview (2:30)
Part 1 - An Intro to SEO
The SEO Origin Story (4:12)
Understanding Search Engines (3:29)
The Algorithm & Ranking Factors (3:42)
The Many Faces of SEO (2:58)
Google Algorithm Updates (2:34)
Part 2 - Why is SEO Important?
Traffic Sources (3:38)
The ROI of SEO (2:45)
Setting Expectations (5:07)
When to NOT Do SEO (3:17)
Barriers to Success (4:19)
Part 3 - SEO Metrics
Analytics - Good Data, Good Decisions (8:02)
What SEO Metrics Are Available? (10:09)
Risk Mitigation Metrics (11:59)
What Does Success Look Like for MY Business (13:35)
Odds, Ends and Gotchas (10:05)
Part 4 - SEO Tools
Initial Research Tools (9:18)
Link Tools (7:03)
Crawlers / Scrapers (6:37)
Social Tools (4:48)
Content Tools (5:03)
Monitoring Tools (7:56)
Part 5 - SEO Research
Keyword Research (5:47)
Competitive Analysis (12:00)
Auditing Your Website (9:33)
Social / Demographic Data (6:53)
Technology / Platforms (6:00)
Market Research / Searcher Intent (5:12)
Part 6 - SEO Strategy
TAM - Total Addressable Market (3:48)
Locations (4:53)
Competitive Space (3:34)
Know Your Goals (4:32)
Timeline to Success (2:47)
Resourcing for SEO (5:56)
Part 7 - On-Page SEO
Site Architecture / Internal Linking (6:58)
Keyword Focus & Integration (4:53)
Content (4:04)
URLs (4:01)
Title Tags (5:52)
Meta Descriptions (3:49)
Heading Tags (3:25)
Image Names and ALT Tags (4:52)
Translation / Localization (4:40)
Summary - Topic Match & Consistency (1:24)
Part 8 - Off-Site SEO (Links & Social)
Link Building 101 (11:32)
Social Signals (2:39)
Branded Search Traffic (2:28)
Brand Mentions Without Links (1:02)
Local Citations (NAP) (3:00)
Localized Links (3:13)
Search Patterns (7:28)
Part 9 - Technical SEO
Understanding Crawl-ability (3:01)
CMS Selection (8:01)
Bot Exclusions (9:42)
Bot Inclusions (5:11)
Duplicate Content (7:36)
Redirects (6:26)
Crawl Errors (4:57)
Mobile Usability (UX, UI, AMP, etc.) (5:39)
Page Load Speed (8:28)
Tagging - Schema, Hreflang, and OG Tags, Oh My (7:31)
Things That Can Jam You Up (9:40)
Part 10 - Content Marketing
What Is Content Marketing? And Why Does It Matter? (2:27)
Set Goals For Your Content Before You Build It (1:35)
Your Content Options (3:42)
Ideation (5:53)
Creation (8:05)
Distribution (4:34)
Amplification (6:05)
Part 11 - Black Hat SEO
What Is Black Hat SEO? (9:51)
How Do You Do It? (5:57)
Negative SEO (6:44)
Trouble Industries (3:16)
Part 12 - The Future of SEO
RankBrain, BERT and AI, Oh My (5:22)
Voice Search (3:17)
VR/MR/AR (4:34)
"Websites" Of The Future (4:26)
Bonus Section
How to Hire a Great SEO (9:14)
How to Find a Legit SEO Agency & Not Get Screwed (13:21)
Site Redesigns and Domain Migrations (9:27)
The Many Faces of SEO
Additional Resources
Local SEO Ranking Factors (Moz)
Image Search SEO Whiteboard Friday (Moz)
Volkswagen Image Search Ad
Video SEO (Backlinko)
App Store Optimization (Kissmetrics)
International SEO (Moz)
Voice Search SEO (SEL)
SEO for VR/AR/MR (SEL)
Magic Leap (the AR I'm hoping/waiting for)
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